Video Domination: 5 Tips to Avoid Video Failure in a Video Saturated World

Huffpost Live is dead. So is Al Jazeera America. The New York Times is exploring how to use Virtual Reality in news and Samsung is opening a VR studio in NYC

Given the dominance of video and the proliferation of video-centric technologies, how do you fail at video? Or perhaps better stated, how do you avoid failing at video during the current climate of high video consumption?

We put together five simple tips to help you stay video relevant regardless if you consider yourself a media company, a small brand or a person in your garage.

1) Genuine and real should be the core of any form of video engagement. If you stray from this you risk alienating your audience. Whenever in doubt be yourself and speak honestly and from the heart. It makes no difference what you are talking about, who you are talking to and whether you are speaking for yourself or a brand… society has a very sensitive BS meter. Trigger it and you lose the audience.

2) Whether it is VR, AR or Micro-Casting; you have to remember, these are simply hi-tech tools. And it is our job as marketers to make sure we are using these tools correctly. By correctly I mean, are you creating and sharing content that utilizes the inherent uniqueness of the tool in a way that further engages and NOT simply using a tool because it is the latest shiny object.

3) Focus on creating an experience versus spoon feeding messages.  You do this by taking advantage of the specific platforms/channels you are using and asking why people use them.

For example, ask yourself why do people go on Facebook? And then think how that relates to your topic. Then remember, the video will autoplay on mute. So what does the combination of those two concepts mean for how you have to build the content?


Gary Vaynerchuk does a good job of furthering this concept.
(And remember, he did that talk in 2014. The concept has only evolved further.)

4) This one is for video marketers focusing on ROI*** While planning and forecasting, don’t get caught up in the limitations of language. Because our mechanisms of communication are evolving so rapidly our language can’t catch up. In essence, language is getting in the way of us understanding each other.

Was that video short-form or long-form? Does the word media adequately cover all forms of engagement?¬†How do you differentiate between the words: content, news, media and journalism? Etc…

Many of these words have defined meanings that pre-date the digital age and can mean different things depending upon who you are, how old you are and what you do.

The best advice: begin your communication by focusing on the the result of what you are trying to accomplish and then move into how you plan on getting there. If you focus on the result first, at least your audience will know where you are going and then they will understand better what you mean.

5) The concept of making something social is misunderstood by a vast majority of people. While we are using social tools all of the time, most of us are not pausing to understand how they are benefiting us and in some cases how/why they are social.

Take the App Trivia Crack (I know… so 2015). I have always loved the show Jeopardy (despite Alex Trebek‚Äôs intolerable arrogance) so it makes sense why I am addicted to this game. But in addition to the fact that I love trivia stuff, the game allows me to challenge my friends in trivia and/or challenge a complete stranger. Plus, I can rate questions and/or even create my own. And there are metrics that allow me to see how I am doing against a larger collective. That‚Äôs all very social.

Or what about this… I just got the new 4th Generation Apple TV (fantastic by the way) and found a Karaoke game Sing! Karaoke by Smule where you are singing along with not only the artist but different real people who recorded themselves. How uniquely social.

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I hope these 5 tips have been helpful … now let‚Äôs go and collectively change the world of ‚Äúvideo news media‚ÄĚ or whatever the kids are calling it these days.


About the Author: Glenn Zimmerman

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Glenn has what is best described as ‚ÄúSuperhero Syndrome.‚ÄĚ His affliction began as a child and has progressed with age.

He got into extreme skiing and extreme sports before they were a thing because every superhero should try flying at least once.

While at Boston University, it was his desire to save the day that brought him to Post- Soviet Russia where he explored the emerging homeless population.

His Syndrome brought him to journalism school at Syracuse University to get his MS in Mass Communications. He later became an award winning reporter with the number one station in Detroit (WXYZ-TV) and with NBC’s flagship station in New York (WNBC- TV).

And, it was the reason he formed the video agency Mad Bear Productions.

With Mad Bear, he harnesses the power of story to help business, non-profits and events engage with their target audience. Video is his tool and he wields it mightily.

Glenn is a sought after speaker on video engagement and mass media. It is all part of his quest to help save the day, one story at a time.

The Power of Music in Video

The importance of music in video is indisputable. It is the subtle guide that commands an audience to sit up and pay attention. The right music can make your video memorable and moving. On the flipside, a mistaken choice of soundtrack can give the wrong impression about a brand, confuse a message and/or simply leave the story flat.

Mad Bear’s Co-founder and creative genius Julian Williams,¬†Knock it Out Music’s Executive Producer/ Composer Ryan Nach¬†and Mark Malekpour with Beat Suite¬†share some tips to help choose the perfect tunes¬†for your next video marketing project.

Music and Feeling

1. Think about how you want your audience to feel

You know what I am talking about. You get a text from a family¬†member and it says¬†‚ÄúStop what you‚Äôre doing and watch this video.” A distraction from work sounds nice right about now, so you take the bait.¬†A minute¬†later, you‚Äôre holding¬†back tears because the video you just watched was that good. And when a colleague stops by your desk to ask what‚Äôs wrong, you lie and say ‚ÄúMy allergies are just awful today.‚Ä̬†Try watching that video on mute; you probably won‚Äôt need those tissues this time. Nach says “the power of music to elicit emotional reactions is one of the reasons why it‚Äôs often referred to as the language of emotion ‚Äď and it‚Äôs vital you get it right.” Malekpour adds “if you’re producing content that has a high tempo and is a visual feast, you need music that compliments that and carries the energy and tempo of the content… the music is used to keep the attention of the audience, maintain the flow of the video and help it along so that a 2 or 3 minute video doesn’t seem like a long, drawn out watch.” Remember, the¬†music¬†is a main ingredient¬†that pulls them in, pricks their ears and grabs their interest.

2. Pick the right mood

The mood of a piece of music is one of the most important elements to consider when choosing a track for your video.¬†“If I had to pick one of (Mad Bear’s) videos where the music set a mood and a pace it would be a video we did for¬†Attorney¬†Paul Edelstein. Right away the music sets a mood and a pace. And when it changes, it still drives the timing and edits under the voice over. It’s a great example of how music sets mood and determines the pace of a video.” How about music and sports? ESPN’s Monday Night promo for the Giants and Dolphins is a terrific example of how music and image complement each other…especially the first few bars of the Lil Wayne track.

MNF Promo

Music sets the mood

3. Use budget wisely

Budget will obviously factor in when it comes to the quality of what you can afford, but a small budget doesn‚Äôt mean your video has to appear cheap. “Production music catalogues offer a cost-effective alternative to expensive specially-composed or commercial tracks” says Nach. The internet has also made music more available.¬†“There’s a common thought that if you can license music for next to nothing, then you shouldn’t be paying much more for it. However, you get what you pay for with music, just as you would with any other professional industry…the quality of the writer and composition of the music track, where it builds, where it breaks… the quality of the instruments… the quality of a drum can ruin a music track.”¬†Williams adds that “music and images complement each other. Powerful images can stand alone but they are enhanced with music. And good music with some editing can enhance average images.”¬†Check out how the music takes¬†a fairly simple subject like “How to Choose a Lawyer” and turns it into something sexy.

How to Choose a Lawyer

Music makes your video memorable

So I think we would all agree. When chosen well, music sets the stage and allows your video to shine.

Our thanks to Ryan from Knock it Out Music and Mark at Beat Suite for their contributions to this blog. You can check them out at www.knockitoutmusic.com and www.beatsuite.com.

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About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means ‚Äúlight‚ÄĚ and that is what she is… high energy, bright and fast. And yes… she does run regularly. While we‚Äôre not sure what she is running from (perhaps her two young kids) we know she‚Äôs covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.

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Cause and Effect

Is fall your favorite time of year? Mine, too. But not because of the cooler temperatures and changing leaves. I love fall because it’s a great time of year for innovative cause marketing programs.

Maybe it’s because Giving Tuesday is around the corner? Or all the energy that’s given to the marketing of the biggest shopping day of the year? Whatever the reason, where there is greatness there is inspiration and creativity! Here are three ways to add more creativity to your cause marketing.

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Think Outside the Box or Cup:¬†Yoplait Save Lids to Save Lives¬†(1999 to present): This has become one of America’s best-known breast cancer campaigns. The fact that consumers save and mail in millions of sticky lids to raise 10 cents each to support Susan G. Komen for the Cure is testimony to cause marketing’s motivational power. Yoplait does a masterful job of integrating this transactional program with its sponsorship of Komen’s Race for the Cure, continually refines the initiative and supports it with paid and earned media. To date it has raised more than $26 million.

Yoplait

Be Bold:¬†Dove Campaign for Real Beauty¬†(2004 to present): Unilever didn’t adopt a cause; it created one with breakthrough creative that sparked an international discussion of beauty stereotypes. It developed the Dove Self-Esteem Fund and hopes to reach 10¬†million young women with information on positive body image by the end of 2015.

Dove

Be Relevant: The National Foundation for Teen Safe Driving (NFTSD): The dangers of distracted driving is as real as a heart attack. We created this campaign for DCH Auto Group (now part of Lithia Motors) to help with their cause marketing initiative to support Teen Safe Driving.

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What did I miss? What do you think are the most influential cause marketing campaigns of all time? Drop us a line to share your insights.

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About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means ‚Äúlight‚ÄĚ and that is what she is… high energy, bright and fast. And yes… she does run regularly. While we‚Äôre not sure what she is running from (perhaps her two young kids) we know she‚Äôs covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.

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Keeping it Real

Need a star for your next marketing video? Look no further than your company’s own employees. In most cases they are the most qualified when it comes to extracting the DNA of your company. Now, you might be thinking, “Yes, they get our story, but those people can’t act. We want our video to look professional!” Think again. Here are three reasons why “keeping it real” in your¬†videos can be really beneficial.

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WilsonHCG employees recently starred in the company’s video series

Employees put an authentic face to your brand Employees are perfect for showing the face and personality of your company. Using employees in videos gives your audience an inside look at the company and its culture, and helps you relate to them on a more personal level. And because the stars of your videos are real employees, a video’s message can feel more genuine. Audiences respond to this sincerity, so these videos can perform better and engage more viewers.

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WilsonHCG’s Vice-President of Recruitment talks about the company’s noble purpose in a recent video

Employees are the¬†boss¬†An organization‚Äôs employees are the best people to ask how and why things are done at the company. They live it and breathe it, and hopefully, they love it. So why¬†not put that passion on display?¬†A coworker doesn’t need training. That¬†means less takes. Less takes means less time. Less time means efficiency! Who doesn’t love that. ¬†Using actors can come off – well – phony.¬†A real¬†employee’s genuine sense of ownership and pride of what they do cannot be faked and it can help your video convert more viewers.

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WilsonHCG’s blackboard of inspiration. It’s the company’s noble purpose and a topic of an upcoming video.

Employees are the real story¬† Telling a story is one of the most powerful ways to engage and convert audiences. And, while you may think actors are great for telling stories because, well, that‚Äôs what actors do, employees… they‚Äôre the real, powerful story of your company. They are who you are, what you do, and why you do it.¬†Employees can bring your viewers into your company‚Äôs story, help them relate to you on a personal, human level, and guide them through a journey¬†so they want to become your customers.

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So there you have it. You might not be able to hire Kevin Spacey for your video, but you have an office full of fully-trained stars.

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About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means ‚Äúlight‚ÄĚ and that is what she is… high energy, bright and fast. And yes… she does run regularly. While we‚Äôre not sure what she is running from (perhaps her two young kids) we know she‚Äôs covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.

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The Future of Video Marketing

Predictions are at best an educated guess. I stress educated (think of this as a weather forecast). While we could probably have a full college 101 session about all of these topics, for the sake of time, and quite frankly blog space, I took some pretty bold concepts and turned them into short, digestible paragraphs.

I had a conversation with a pair of thought leaders in the Video Marketing space, David Segura the Founder of Giant Media and Finn Alvaro from Virool and here are the Top Five predictions:           

The evolution of media

The evolution of media

                                                      

1. The Future of the Internet is TV

There has been a shift in the living room. The evolution included radio, television and now the Internet. Alvero says “the Internet is becoming more like TV” as brands produce content on a more regular programming schedule. Most millennials don’t subscribe to cable or satellite… so the internet has become the way to reach a entire generation. Segura says “brands are looking to have a video presence online to take advantage of the shift.”

2. Video data will be integrated across the organization            

With a lot of talk surrounding big data, companies are looking to refine what they learn¬†with metrics and sort through the clutter. Segura says “video views alone are vanity, but when they are combined with detailed, accurate information about your video assets… that’s a different story. The combined data on audience engagement will dictate initiatives for nearly everyone in the company.” Alvero adds “video marketing platforms will be able to get¬†every marketer analytics and Customer Relationship Management (CRM) data.”

3. The press release will become a video!
If you have ever read a press release then you know, it can be pretty dry on paper. It’s amazing what a¬†visually interesting video can do. “You just have to hook them in the first 3 to 10 seconds!” says Segura. “A well done video press release can communicate a businesses message, help people understand its actions and get excited about what they’ve seen.”

4. Everyone’s a content provider ¬†

With Vine, Snapchat and Instagram, virtually everyone has¬†video tools at their fingertips. That means you can create brand content instantly. Alvaro says “this can be both good and bad depending on your overall video strategy, branding, and your industry. You’re going to need to¬†round up your content marketers to figure out what kind of stuff you want representing your brand.”

5. You’re a media company! You’re a media company! Everyone’s a media company! ¬†

A few years ago Valspar was a paint company. Lowe’s was a hardware company. But now brands are becoming publishers and creating channels with their own media. Whether it’s paint or power tools companies are discovering that what drives action many times is video experiences.

Future of Marketing

What are Your Predictions?

Where do you think video marketing is going?

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About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means ‚Äúlight‚ÄĚ and that is what she is… high energy, bright and fast. And yes… she does run regularly. While we‚Äôre not sure what she is running from (perhaps her two young kids) we know she‚Äôs covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.

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Back to Basics

“Is the Wi-Fi working?”

“Did you change the iTunes password?”

“Have you seen my charger?”

Sounds like¬†a typical morning in my household. Remember Hooked on Phonics? Yea. My kids, and my husband (ok, ok, me too) are Hooked on Tronics. I long to bring them back to basics. You know: hide and seek, rock-paper-scissor, hangman. But the whole concept of “basic” is so complicated now. ¬†Basic to the Gen-Tech, as I like to call them, is building rollercoasters on Minecraft. Basic is the iPhone 5.

Hooked on Tronics

 Hooked on Tronics

I asked my 7 year old what he thought the word “basic.” He said, “that means it doesn’t do anything.” I took pause in his basic definition. I resisted a snarky remark. He is only 7 after all. Somewhere between the Kindles, iPads, X-Boxs, and PlayStations have we lost appreciation for the most simple joys in life. Do not get me wrong. I am obsessed with all the laziness and awesomeness all of our non-basic stuff has to offer, but it makes me sad that in general there is little appreciation for simplicity. My answer to this was.. well.. basic. In a moment of glory or absolute stupidity I decided to take all the electronics away. And the results were simple and and basic: some fighting, laughter, a huge mess but more importantly a¬†connection.

Better than Wi-Fi

Better than Wi-Fi

Who needs Minecraft!!

     Who needs Minecraft!!

I am in no way knocking the ways of today. After all, success is often measured in metrics and digital is here to stay. And that’s great, but so is basic. So what ever your definition is of basic, take pleasure in finding it.

Brands We Love

In life we pursue the things we love. It’s no different in business. From time-to-time you’ll see Mad Bear‘s social feeds ¬†feature the “brands we love” hashtag because there are so many brands our team loves. There is a natural excitement and emotion that pours out¬†when you get to tell stories about a brand that you are passionate about. Thanks to today’s technology there are so many ways to give those brands a shout out.

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It’s a marketing strategy that comes very naturally. We like to use it because it¬†gives us a chance to organically pursue companies we are already passionate about. When it’s done the right way “Brands We Love” allows you to take¬†a¬†grassroots marketing concept, increase your business¬†and¬†the¬†¬†business of a brand that you already love! It doesn’t get much better than that.¬†The concept isn’t new and it can be applied to virtually any model. But, just like dating, there are unspoken rules. Max Hart from¬†Verbal+Visual, a company that’s experienced success with this concept,¬†filled us in¬†on on some of those perimeters.

madbearheartballoonPassion:¬†“This is 100% love. When you’re passionate about something, it doesn’t feel like work. From sports to tech to nonprofits we go after what we love. We sit down as a team¬†and make the pitch and all decide together whether it’s a viable lead. It’s a collaborative effort. It helps to be selective, but most of the time we support each other’s ideas. But we all have to get behind the mission.

Patience:¬†“You have to be willing and ready to put in the time. We start with a hand-written love letter. Then we wait. If too much time goes by we might reach out on LinkedIn, sometimes we will write a blog post about how much we love the brand, and love the mission. But somewhere in there is a mention of how we could help them. Our goal is to get them as a client and to have them recognize that there’s value beyond all the praise. The process could take four, five maybe even six months.

Professionalism:¬†“There are no expectations when you are pursuing a brand you love. You provide praise and value with the hopes of opening the door. We take the time to truly familiarize ourselves with the brand and to connect with them. We don’t stalk them. If we don’t hear back after a few months we might make a face-to-face visit if the company is local. But it’s always with the idea that we are providing value and we want a relationship.”

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Tell us about the brands you love!    #brandswelove

 We mean it, please share a comment. Who knows, we might love the same brands or better yet maybe we already love your brand.

Confessions of a TED Speaker

There I was sitting in the audience simply being rude.

Really… I had turned my head from watching the person speaking in the front of the room and was openly¬†talking¬†to myself. Mouthing the words I had been thinking through for months.

I felt like a jerk, but did it anyway.

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Of course, I wanted to hear what everyone had to say.. this was a TED event and the brain candy and inspiration filling the room were commodities I cherish and sadly get so rarely these days.

But, have you ever had something you wanted to shout from the top of the tallest building at the top of your lungs? Something that meant so much to you personally that it really had nothing to do with you personally.

That is how I have felt for years while watching the influence of media build, and society’s awareness of how media was affecting us all fade.

I have given countless presentations and been in front of thousands of cameras in my life, but this was not your typical nerves I was feeling. It was the type of anxiety that only comes when you really care about something and desperately want your thoughts to punch through the clutter of noise and mean something.

I was about to have the opportunity to speak the words and thoughts I have incubating for years, and I was going to do it on a TED stage. I  had to wait just a few more hours. It was my dubious honor to be the last of 10 talented and fascinating individuals who were speaking.

A fellow speaker caught up to me during one of the intermissions and wanted to chat. The subject and the person could not have been more interesting. A real life Cannonball Run… but I could not focus. He only had a part of my attention and I just could not manage to fake it well enough. I was still running through my thoughts. Reviewing my timing and making sure my talk¬†was as poignant and succinct as¬†I could possibly deliver it.

During the next set of speakers I did it again. Mentally broke away from the person speaking and started reviewing my talk.

So all day I sat with my thoughts bottled up, ready to explode.

Seems rather silly now as I look back at it, but it was a very real feeling. It was a compulsion.

Then my name was called and suddenly I became very calm. It was odd.

Another TED speaker told me the same thing happened to him. It was somewhat of an out of body experience as I stepped in front of the crowd and began.

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I had personal moments with people during the presentation. As I looked at them and spoke they seemed to understand exactly what I meant. That is really all I could possibly hope for…

And the catharsis continued after I was done speaking as these same people walked up to me and wanted to continue the conversation that I had started.

That night I felt at peace. It seems dramatic but it is true. I realize now that I had felt a passive pressure to give the speech over months and the release was fantastic.

My hope is that what I said means something to you as well. If so, please share the talk. And if you want to reach out to me and further the conversation… I would be honored. After all, that was all I wanted from the beginning.


Glenn-Pic-2 resizedAbout the Author: Glenn Zimmerman 

Glenn has what is best described as ‚ÄúSuperhero Syndrome.‚ÄĚ His affliction began as a child and has progressed with age.

He got into extreme skiing and extreme sports before they were a thing because every superhero should try flying at least once.

While at Boston University, it was his desire to save the day that brought him to Post- Soviet Russia where he explored the emerging homeless population.

His Syndrome brought him to journalism school at Syracuse University to get his MS in Mass Communications. He later became an award winning reporter with the number one station in Detroit (WXYZ-TV) and with NBC’s flagship station in New York (WNBC- TV).

And, it was the reason he formed the video agency Mad Bear Productions.

With Mad Bear, he harnesses the power of story to help business, non-profits and events engage with their target audience. Video is his tool and he wields it mightily.

Glenn is a sought after speaker on video engagement and mass media. It is all part of his quest to help save the day, one story at a time.

Just a Game

Recently my family was asked to do a lighthearted interview on a Chicago morning news show.¬†We are former Chicagoans who live in Tampa now. We are huge hockey fans who support the home team. Just so happens Tampa and Chicago are facing off in the hockey finals. The anchors wanted to have a little rivalry fun with us over Skype. I thought, morning TV, hockey… sounds harmless! But nowadays being on TV is just¬†the beginning. It’s no longer a one-and-done deal. Your fun 3 minute interview about a sports rivalry then gets posted to social media with the tagline “Unacceptable.” Now¬†all of a sudden those complete strangers are now¬†dissecting and deciphering what we¬†“really” meant, what type of role models my husband and I are for my¬†¬†kids and our moral fiber. Really people, it’s just a game!

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Ugh. It really struck a nerve. Reading through some of nasty things people wrote turned something fun into something that felt downright bad.¬†Don’t get me wrong. I get it. For one reason or another, someone will find a reason to project their insecurities, their negativity, and their fears onto you and your life, and you‚Äôll have to deal with it. But come on¬†people. It’s just a game!

Grow Up!

Grow Up!

Would it have made a difference if the person who posted it to Facebook would have spun the interview in¬†a positive way¬†instead of “Unacceptable?” I don’t know, but it’s certainly¬†something to¬†consider. We all have a responsibility when it comes to the way we share¬†information, but more importantly we have a responsibility when it comes to the way we react to it.¬†I’m not blaming anyone for changing the perspective of the interview¬†because at the end of the day it is up to the individual to decide how they react. This isn’t a lecture on what you should or shouldn’t say. Rather taking a minute to decide how something is being served. The media drives the narrative in this country, but you have the power to translate. And THAT is not a game.


About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means ‚Äúlight‚ÄĚ and that is what she is… high energy, bright and fast. And yes…¬† she does run regularly. While we‚Äôre not sure what she is running from (perhaps her two young kids) we know she‚Äôs covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.Roshni_Out_of_Focus

Blurred Lines

It’s the most simple visual. The plainest concept, boring in fact. A line. What a bum wrap it has. Straight and¬†flat for all intents and purposes… blah. Only a line is anything but boring, straight and flat. For example when “I draw the line” I am talking serious business. Who’s with me? You’ve said it “Ok, that’s where I draw the line.” Someone crosses that lame line they are going to regret it.¬†All of a sudden¬†that boring line is the difference between¬†life and death. Okay so maybe not that severe, but you get the idea.

My life has been full of lines. Lines at the grocery store (yes, that pack of gum counts as your 11th item, out of the express lane!), lines at amusement parks (the ones where no matter how much you crane your neck you’re not going to see the end, and the dreaded line for the public bathroom (in this case the line is likely the safest place).

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Lines matter. Kids are taught to color inside the lines, to walk in a single file line. It’s pretty much the first life lesson, following the line leader. Move on in life and that line leads you down a road full of choices, realistically and¬†theoretically speaking. Lines will be crossed. Lines will be drawn. There is always a fine line between what we see as important and something we dismiss as simple and insignificant. Take a second to change your perspective. Yes, there was that whole mess with Miley and Robin Thicke, but sometimes a blurred line isn’t such a bad thing.


About the Author: Roshni Hannon
Contact: roshni@madbearproductions.com

Her name means ‚Äúlight‚ÄĚ and that is what she is… high energy, bright and fast. And yes…¬† she does run regularly. While we‚Äôre not sure what she is running from (perhaps her two young kids) we know she‚Äôs covered a ton of ground. She was the Executive Producer for an award winning and number one rated morning show in Tampa for years. And now, she uses her unique blend of organization, storytelling and curiosity to help Mad Bear clients find their stories. Think of her as an architect, a story architect.Roshni_Out_of_Focus